Microsoft is once again rebranding the whole Windows Mobile family (remember Pocket PC?), and now commonly refers to the Windows Phone experience.
On the Windows Mobile Facebook group, they posted this text along with a beautiful video in HD format:
This video was shown at Mobile World Congress
a few weeks ago. It's the beginning of
a whole new Windows Phone experience.
What will you start doing with
your Windows Phone?
Video: Start Windows - The Windows Phone Experience (HD)